To 2017, 2017 time after arrival, now the main consumption in the carpet market has gradually to transfer after 90. So for the new generation of consumer groups, carpet enterprises should be how to better grasp their preferences? Notes in this sums up the group of five young household consumption trend, let you fully understand the market demand, better to grab market share.
A, contracted wind is installed into the mainstream
Different from after 60, 70 after love Chinese style, European sculpture complex and decorate grandiose type. "After 90" preferred modern decoration style, contracted, household with comfortable as the first premise. As the design flat style popular, people's aesthetic also gradually to render to texture, go mad, home will be more concise and easy be clear at a glance. Specific to the carpet industry, contracted style of carpet products will naturally more was welcomed by them. Therefore, on the carpet design, enterprise or the young, simple and personality, etc.
Second, the home installs pay more attention to environmental protection
Today, the wind of green environmental protection in our country, the more the more fierce. In the decoration industry, environmental protection is a top issue for decoration. With the rapid development of science and technology, "after 90" will have more reference index in screening products, must be careful when choosing products to view products and specifications, and constantly ask salespeople, even back home carefully search the related information on the Internet, until to have a clear understanding of product purchase, before the environmental protection problem is difficult to form the impulse shopping. It seems that environmental protection is the "90 after" the consumer is one of the main reference object. Carpet firms may should be appropriate to consider environmental protection carpet production and cost reduction.
Three, small family housing favored
"90 after" values more active, many "after 90" does not want to use too much deposit to purchase big room, but wants to make maximum use of existing area. With the popularity of multi-functional household and receive method, small family became their first choice. "After 90" state of the fast pace of life at the same time, choose the small family also are more likely to do, can have more time for fun on the weekend. And in terms of choice of carpet, etc, can maximize the space saving products will be favored by them. Carpet, therefore, enterprises in the development of the future, the road of the custom is the only way.
Four, online shopping consumption gradually popular
Buy cosmetics on mobile phones, computers, audio and video products, books, clothes, food, and even mobile phones, electronic accessories, computer and so on, the network has become the important place of "after 90" consumption, though the carpet of traditional enterprises currently on the Internet channel layout is not very mature, but there are "after 90" has already begun to slowly to buy products online. Thus, developing electric business, into the Internet will become the enterprise one of the main development trend of carpet.
Fifth, looking forward to intelligent household life
With the growth of digital era "after 90" involved in household intelligent furniture. Future doomed to intelligent household, in addition to the current market access to change along with the mood lighting, intelligent robot sweeps the floor, there will be more imagination technology outside the household convenience "after 90" household life. There is no denying the fact that the current intelligent carpet and other household products production and popularization are still exist many problems, but from the point of market prospects, it will be a piece of fat.
Grew up, on the whole, the "90 after" with their own consumption, and on the household consumption, they have five characteristics, five characteristics that will trigger a carpet enterprises a new round of profound changes.