With the continuous development of market economy, household building materials market broad prospect attracts more attention of entrepreneurs. Also, more and more entrepreneurs into the carpet market. So, for the intention to franchisees, specific operation, how to smoothly into the carpet market to join us? In response, the industry should grasp two key points are put forward.
A, targeted, market research cannot little
At the beginning of the franchise brand chooses carpet, carpet of her city market should first do some understanding, especially fellow shops around the business circle, to do so confident.
If the area of consumption level can not be compared with developed areas, so intent franchisees can't blindly introduce the carpet of high-end brand easily; According to the actual situation of the local market to decide to join carpet brand positioning, roughly targeted to seek to join the brand again, can get twice the result with half the effort, to improve the success rate.
Second, an eye, brand reputation is the key
Most of consumers to buy the carpet depends on consumers' preference for goods. Because of this, whether to join the carpet brand reputation is good, the product's popularity, are important to examine factors. This can point to a few respects.
First of all, the brand's popularity all over the country? In the heart of the consumer status? Can be directly to the brand company for the past sales data, also can learn from the side, the place by the management of the brand agent to understand it.
Secondly, according to the brand positioning and product style, in about how many percentage of the local people will be interested in buying this product? Thus to determine target customers the number isn't enough.
Third, we should see the product pricing in the similar brand competitively priced?
Design style with the local consumer spending habits and preferences, not try to avoid the possibility of contradictions and conflicts.
At startup, carpet franchisees to accurately grasp the business opportunities, also need to be targeted, an eye, do a good job in basic local market research, understand the needs of the consumers, and choose the suitable for their own partners in many brands, both cooperate with each other, support each other, to get mutual benefit and win-win results.