Carpet industry in recent years, the business has become more and more difficult, it makes a lot of carpet companies began to sales performance is not ideal due to a heavy rent for the store. But, this really the case? In the increasingly competitive market, the different channels will lead to different development prospect, as a result, carpet enterprises should improve the importance of channels, channels reform combined with industry development situation.
A, the furniture electrical contractor YueZhanYueYong
In recent years, more and more furniture enterprises to use e-commerce this new channels for product sales and brand display. Compared with other models, the electronic commerce in the future will produce greater "threat" to the traditional model. Whether beauty lele online combining "O2O mode or" lam wood so pure online mode, all reveal a huge development vigor. The personage inside course of study points out that the future furniture sales will not be now mode of exhibition economy and hypermarket, and will gradually shift to "big small network entities" mode. Rational consumption of consumers will gradually larger than the perceptual consumption, high performance/price ratio, and would prefer the household products. At the same time, more and more consumers will choose to learn to live in a brand from the network. Therefore, in electronic business is mainly based on small offline experience centre is complementary pattern of "big small network entities" will be the future home float subsequently pattern change of direction. Therefore, it is imperative to carpet enterprises to enter the online channel.
Second, the independent shops, stores open
With the development of industry growth decline, many household industry practitioners have realised that hypermarket model is not to put all fields. In addition, the furniture mall in furniture form the "gap" between manufacturers and consumers, make furniture manufacturers find it difficult to get feedback from customers in the first place. In when it comes to the question of the industry chain of hypermarket model, one industry source said, big lots of problem is mainly to expand too fast and have no relationship with dealers, manufacturers. The existence of the hypermarket model has its rationality and inevitability. The source also said that under the background of the industry is booming, manufacturers and dealers should not have a problem, put the blame to the mall. Big-box stores cost is high, many household brand selection will independent shops, stores important supplement as hypermarket mode. For carpet enterprises, under the background of combination of strength, also can be used properly.
Third, enterprises meet the demand of the designer
Strengthening cooperation with designers is the consensus of many furniture brand in recent years. In many cases, assume the role of the designer, it is the customer with household products manufacturing enterprises docking of Bridges. At a high level of design talent and design institution of scarce market background, the hands of the designers with tens of millions of yuanta order situation is not uncommon. Especially engineering custom furniture enterprises cooperation with designers, by solving the consumer "pain points" for many years, releasing huge market energy. Many carpet company said, the designer is the leading consumer. Enterprises should be timely to provide designers with resource matching their design requirements. Many companies collaborate with designers found that after products integrated according to the requirements of designers, product sales increased rapidly, and accompanied by large quantities of sales.
Building materials market under the background of the overall decline in household, carpet enterprises to actively implement the "channel change", can to a certain extent, expand the scope of product sales, eventually regain the vitality of enterprise development.